Automated Weekly SEO Performance Report

Every Monday at 08:00, a scheduled n8n workflow pulls the latest data from Google Analytics and Google Search Console and populates an automated weekly SEO performance report in Google Sheets — automatically, every week, without fail.

Automated Weekly SEO Performance Report

The Problem

Compiling SEO performance data manually from multiple platforms takes hours, introduces inconsistency, and rarely happens as regularly as it should. For an agency managing multiple client for SEO, there is no room for ad-hoc reporting — decisions need to be data-driven and the data needs to be ready before the week begins. 

Our Solution

An n8n workflow runs on a scheduled trigger every Monday at 08:00. It authenticates with Google Analytics 4 and Google Search Console APIs, retrieves the latest traffic, clicks, impressions, and keyword rankings, structures the data across five dedicated tabs, and pushes everything into a live Google Sheet — fully formatted and ready to review. 

The Result

The full weekly SEO report is ready before anyone opens their laptop on Monday. Consistently formatted, always up-to-date, zero team effort. Used internally to track performance and externally as a demonstration of Tecadvance's data-driven marketing approach to prospective clients. 

Integrations

Google Analytics 4
Google Analytics 4
Google Analytics 4 (GA4) is the latest web analytics platform that tracks user behavior, traffic sources, and conversions across websites and apps. It provides real-time insights into visitor journey, engagement, and ROI — enabling data-driven decisions about content performance and user experience optimization.
Google Search Console
Google Search Console
Google Search Console (GSC) is the official tool for monitoring how Google indexes and ranks your website. It reports search impressions, clicks, rankings, and technical issues — and provides direct controls to submit sitemaps, fix crawl errors, and claim authorship of your search presence.
Google Sheets Logo
Google Sheets
A web-based spreadsheet app for data organization, collaboration, and automation—ideal for reporting, tracking, and powering integrations with live data.
n8n
n8n
n8n is an open-source, self-hosted automation platform that connects workflows and APIs without coding. It powers scheduled tasks, multi-step automation sequences, and complex integrations — from API calls to database writes — with a visual, node-based editor that makes automation accessible and transparent.
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