When a prospect completes the Tecadvance cost calculator, they instantly receive a personalised cost breakdown in their inbox — and Benjamin receives a lead notification with the same data simultaneously, all triggered automatically by a custom code integration.
Most cost calculators show results on-screen and then lose the visitor. There is no follow-up, no record of the interaction, and no way for the sales team to act on a prospect who has just self-qualified with a real budget. The result is wasted high-intent traffic with no capture mechanism.
A custom JavaScript snippet embedded in the Tecadvance website captures the calculator's output — selected services, estimated budget, and prospect details — and writes the data into Elementor form fields before the form submits. This fires the Elementor webhook to Make.com, which then splits the data two ways: one branded HTML email goes to the prospect with their personalised cost breakdown and a Strategy Call CTA, and a second internal alert goes to Benjamin with the full lead details. Two parallel Make.com scenarios handle English and German submissions independently.
Every calculator completion now triggers a two-way email flow — the prospect gets an immediate, personalised deliverable that keeps Tecadvance front of mind, while Benjamin receives a structured lead notification on a warm, budget-qualified contact. The calculator went from a passive UX feature to an active lead conversion and nurturing tool.
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