Skip to content Motivation fades, but process lasts. We combine practical B2B Sales Coaching with the Kaizen (KVP) methodology to build a sales engine that improves continuously—long after the workshop ends.
You hire a trainer. The team gets hyped. Two weeks later, they are back to their old bad habits. Why? Because “motivation” isn’t a system.
Seminars that feel good but lack actionable steps.
Teaching tricks without fixing the underlying workflow.
Sales Coaching requires continuous feedback, not a one-off event.
Founded by Benjamin Lustenberger (CAS in Lean Management), our approach applies industrial efficiency to B2B sales. We call it Sales KVP (Kontinuierlicher Verbesserungs-Prozess).
We train your team to stop chasing "dead" leads. We teach them to qualify hard and fast, saving hours of wasted energy
We build a "Standard Operating Procedure" for your pitch. Every rep follows a proven structure, ensuring consistent Sales Performance.
We don't leave you alone. Through our Sales Coaching retainer, we review calls weekly to tweak and improve execution by 1% every day.
We use a modern Learning Management System (LMS) to host our curriculum (Interflex, Permaleads modules).
Agents learn the theory (Product Knowledge, CRM) at their own pace.
We use our time together for roleplay and objection handling, not boring lectures.
We track completion rates and quiz scores.
We stop your team from “feature dumping.” Using Lean Value Stream mapping, we teach reps to identify the specific problem the customer has and position your product strictly as the profit-generating solution. This eliminates irrelevant pitch noise and focuses solely on what the customer values.
Cold calling isn’t luck; it’s a standard operating procedure. We build a repeatable script structure that navigates gatekeepers with confidence and hooks decision-makers in the first 10 seconds. We replace “telemarketing” vibes with a professional business process that reduces rejection fatigue.
Closing starts at the beginning, not the end. We teach the psychology of commitment, helping your team recognize buying signals early. We focus on negotiating value rather than price, ensuring you protect your margins and get the signature without resorting to discounts.
We treat Sales like a high-value production line. If a step in your process (e.g., admin work, bad leads) isn't adding value to the customer, we cut it out. This frees up your team to sell more in less time.
We don't rely on "gut feeling." We use data to identify exactly where the bottleneck is in your pipeline. We measure, analyze, and optimize based on facts, not opinions.
Kaizen means "change for the better." We build a culture where your team isn't afraid of mistakes but learns from them. We implement a KVP-Process where execution improves by 1% every single week.
You can't scale chaos. By standardizing your sales process using Lean principles, we make your revenue predictable. This allows you to onboard new reps faster and scale up without the "growing pains."
Sustainable provision of profitable appointments for the field sales force through seamless sales integration.
Long-term, agile sales partnership for customized and customer-oriented solutions.
“We have been working with Tecadvance for several years and highly value the partnership. Tecadvance impresses with its exceptionally professional approach and consistently reliable implementation of customer requirements. The collaboration is characterized by clear communication, high level of expertise, and a strong understanding of customer-oriented solutions.”
CEO, Founder, Permagroup GmbH
Working with Tecadvance GmbH was fantastic in every way. Our new website project was not only implemented professioanally, but also with a keen understanding of our wishes and ideas. The team was friendly and open at all times—communication was straightforward and on equal terms. We particularly liked the creative ideas and the quick implementation. Thank you very much—we felt we were in good hands and are very happy with our new website!
Junior Social Media and Marketing specialist
ABB Kinderkrippen
“The team at Tecadvance GmbH has given our website a new look and structure. They also support us in the digitization process. The cooperation is pleasant and goal-oriented.”
CEO, SBS Training & Rettung GmbH
“Tecadvance helps us to maintain a high level of response speed for customer inquiries. We at BEG can then concentrate on providing excellent support to our customers.”
BEG Business Engineering Group
“The telephone follow-up by the Tecadvance team complements our sales perfectly! Our sales force is sustainably provided with profitable appointments.”
Geschäftsführer Weidmüller Schweiz AG
Yes. We can train in Swiss German, High German, or English, depending on your team’s composition.
We always customize our examples and roleplays to your specific industry and product. We don’t use generic scenarios.
We offer half-day intensives, full-day workshops, or ongoing monthly Verkaufscoaching retainers.
CEO, Owner, Tecadvance GmbH
Tecadvance is not just another Call Center in Switzerland. We are a hybrid growth agency based near Zürich, specializing in complex B2B sales cycles. While a typical call center focuses on mass outreach, our Call Experts focus on building relationships. Whether you are looking for Call Center Zürich services, telesales, or digital automation, we provide the Swiss quality your brand deserves.
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